The more consumers actively shopping around for the best deal, the more competitive retailers need to be. 

What’s My Number is a marketing campaign that aims to provide consumers with information about the ability to switch power companies, the ease of switching, and the potential savings that can be made on their power bills. 

Previous versions of the What’s My Number advertisements can be found on the Authority’s YouTube channel.

Authority YouTube channel

About the campaign

The campaign website ( allows consumers to see how much they may be able to save on their power bills by switching power supplier.

A simple calculator, provided by Consumer Powerswitch helps consumers assess their potential savings. Users can then click through to the Consumer Powerswitch website to allow them to see details of the different offers available and decide whether to switch.