The following statistics are updated monthly.

Key statistics

29 May 2011 - 28 February 2018

Number of visitors to What's My Number website 2,341,074
Number of unique visitors 1,887,423
Estimated savings from WMN site $274 million*
Average time spent on the website 2 minutes and 02 seconds
Clicks through to Powerswitch (from WMN site) 1,095,452
Total visits to Powerswitch since campaign started 3,640,120
No’s that have initiated a switch via Powerswitch ** 164,915

* Potential savings identified from calculations made on the WMN quick calculator.
**The number of consumers (via Powerswitch) that have begun the process of contacting retailers, to switch.

Figure 1: Comparison of completed switches 1 January 2011 to 28 February 2018

Switched 28 February 2018


  • This figure illustrates completed switches recorded in the month the switch was initiated.
  • Switch counts are subject to change as withdrawals and backdated switches are processed. 
  • The numbers in the parenthesis in the legend are the total switches across the period shown.

Switch statistics to 28 February 2018
Since the WMN campaign was initiated, there have been 2,723,689 completed switches.