Customer support
From 12 May 2025, Prime Energy Limited can no longer supply electricity to its customers. If you are a Prime Energy Limited customer, you will need to switch to another electricity provider.
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Prime Energy can no longer operate
Prime Energy Limited (Prime) has failed to meet its prudential security payments. Under the market rules, this means that, from Monday 12 May 2025, Prime Energy can no longer operate as an electricity retailer.
While we acknowledge this may be concerning to Prime customers, it is normal for companies to enter and leave a competitive market. The electricity industry rules provide a process for when a default occurs, to provide some protection to consumers and ensure they remain connected to electricity supply.
Prime customers can find more information and details on who to contact below.
Prime Energy customers must switch to a new provider
If you are a Prime Energy customer, you will need to switch to another electricity provider before 5pm, Friday 9 May 2025.
If you haven’t switched to a new provider by this time, we will automatically transfer you to another provider on Monday 12 May and contact you to tell you who your new provider is. If we transfer your account, you will be free to choose another provider after the transfer has been completed.
You will not be disconnected at any point.
You are still responsible for paying your power bills during this time. You will receive a final bill from Prime Energy and will be billed as usual by your new electricity provider.
Frequently asked questions
Prime customers can find more information and details on who to contact.
1. How do I change my electricity provider?
If you are a residential consumer, Consumer NZ’s Powerswitch is a helpful online tool to compare and switch electricity providers – you can make the switch directly from the Powerswitch website.
It helps if you have a recent power bill handy before you start as you will need your ‘ICP number’ which is noted on your bill. You can also look up your ICP number on our Your meter page.
If you have found a new provider by yourself, contact them to arrange your switch.
If you do not have internet access, please call 0800 352 328 (Monday-Friday 9am-5pm) and we will help you.
Business and commercial customers will need to contact prospective retailers directly or use their websites. You may find it useful to discuss energy supply and management with an energy broker or energy management company in your area.
2. What happens if I don’t switch to a new electricity provider in time?
If you haven’t switched by 5pm Friday 9 May 2025, we will automatically transfer you to a new provider on Monday 12 May 2025. We will inform you of your new provider. You will not be disconnected at any point.
3. Could my power get disconnected?
No – you will remain connected and will have a new electricity provider from Monday 12 May 2025.
Power may still get disrupted for other reasons, such as planned maintenance, a technical fault or as a result of bad weather.
4. I am a medically dependent consumer, will I be looked after?
Yes you will be looked after – your power will not be disconnected.
However when you switch to a new provider you will need to let them know you are a medically dependent consumer so they can help you get registered again.
Under the Electricity Authority’s Consumer Care Obligations, your electricity provider cannot disconnect you if you or someone in your household are registered as a medically dependent consumer – or in the process of registering.
Power cuts happen from time to time for many other reasons. Even if you are medically dependent, a constant power supply cannot always be guaranteed. Find out more information about what it means to be a medically dependent consumer and what else you should do to keep safe.
5. My new electricity provider is more expensive – is this fair?
Unfortunately, Prime is no longer able to sell power, so you must change providers even if Prime’s prices were lower. There are many different providers in New Zealand offering a range of power plans and options. We encourage you to use the Powerswitch online tool to compare power plans and find the best deal to suit your household's needs.
For business or commercial customers, it may be beneficial to discuss your needs with an energy broker or energy management company.
6. Does my contract with Prime get carried over to my new electricity provider?
No – your new retailer will contact you with information on your new pricing plan and terms and conditions.
Your contract should be assigned with terms and conditions that are either:
i) the standard terms your new retailer would normally have offered to you before Prime Energy was unable to provide you with electricity; or
ii) new terms that are better for you than these standard terms.
7. I’ve tried changing to another electricity provider, but they won’t accept me
Electricity providers can refuse to take on a new customer and this may happen for a range of reasons. If you haven’t managed to switch to a new electricity provider by 5pm, Friday 9 May 2025, we will assign you to one and they must take you as a customer. You can choose to switch to a different electricity provider at any time after this switch, subject to any minimum term provided for in the contract between you and your new electricity provider.
8. I’ve been disconnected – what should I do?
This would not have happened due to Prime’s default but may be due to a planned maintenance outage in your area, a technical fault, bad weather, or if Prime has contacted you about disconnection due to non-payment.
If you are still with Prime, please contact them. If you have already switched, your new electricity provider will help you get reconnected.
If you still need help, we suggest you contact Utilities Disputes on 0800 22 33 40. They provide electricity consumers with independent advice and dispute resolution services.
9. I’ve paid a bond with Prime when I signed up – will I get this money back?
You should look at the terms and conditions of your contract in the first instance and contact Prime Energy directly to discuss your options.
Bonds are covered by the usual consumer rights provisions that apply when a company stops trading.
Visit the government’s Consumer Protection webpage for more information about your rights and what you can do.
10. What will happen with my automatic payments?
When you change companies, you will need to cancel your automatic payment with Prime Energy and set up a new one with your new electricity provider.
11. I’ve already paid in advance, how can I get my money back?
You should look at the terms and conditions of your contract in the first instance and contact Prime Energy directly to discuss your options.
This is covered by the usual consumer rights provisions that apply when a company stops trading.
Visit the government’s Consumer Protection webpage for more information about your rights and what you can do.
12. Will I get charged a break fee if I switch?
You should look at the terms and conditions of your contract in the first instance and contact Prime Energy directly to discuss your options.
This is also covered by the usual consumer rights provisions that apply when a company stops trading.
Visit the government’s Consumer Protection webpage for more information about your rights and what you can do.
13. Where can I get more information?
You should contact Prime Energy in the first instance.
Or you can send an email to askus@ea.govt.nz or phone 0800 352 328 (Monday–Friday 9am–5pm).
If you contact us, please have your ICP number handy.
Your ICP number will be noted on your power bill, or you can look it up on our Your meter page.
14. Who can I lay a complaint with about this situation?
You can make a complaint with Utilities Disputes on 0800 22 33 40.
Utilities Disputes provides power consumers with independent advice and dispute resolution services.
Learn more
How do I switch electricity companies
Electricity Authority Guidelines for Managing trader default situations