Improving consumer choice

The retail electricity market is rapidly adapting to meet consumer demand for greater choice and flexibility due to advancing technology, more diverse retailer plan offerings and growing electrification.

This complexity and availability of choice means that for consumers to get the most benefit from the competitive electricity market, it is increasingly important that:

• accurate information supporting consumers to compare retailers and plans is available and accessible
• processes to switch electricity retailers and plans are easy
• consumers are well supported to compare and switch.

We would like to thank all submitters for engaging with our consultation on improving consumer plan comparison and switching. We are carefully considering your feedback to inform our next steps.

Consumers are at the heart of everything the Electricity Authority does. Since our establishment in 2010, we have worked to promote retail market competition and protect consumer interests by supporting information, comparison, and switching initiatives.

This project aims to reassess how we can best support and promote consumer comparison and switching services.